The Biggest LED Screen By Country And Its Commercial Impact

From the Sphere in Las Vegas, to Seoul’s dynamic 3D wave wall, to China’s ever-evolving urban digital landmarks, the world’s biggest LED screen is putting on a dazzling show to capture attention. These screens are not just prime prime spotlight for branding and advertising—they’ve become urban icons and cultural landmarks, drawing countless visitors daily to stop, snap photos, and share their experiences.

In this article, I’ll take you behind the scenes of these stunning giant LED screen to explore how they’ve become a powerful tool for city branding, while also breaking down their commercial value. Hopefully, this deep dive will offer some inspiration and ideas for your own LED screen business.

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What is the largest LED screen in the world in 2025? Anyone who has been online, watched short videos, or scrolled through social media would recognize it. Let’s say its name loud and clear – The Sphere Las Vegas!

Located in Las Vegas, this giant LED sphere is currently the largest single LED screen in both the United States and the world. It was built with an investment from Madison Square Garden Entertainment (MSG), originally designed as a venue for immersive entertainment experiences, incorporating performances, visuals, advertisements, and more.

The Sphere Las Vegas broke ground in 2018 and took five years to complete, with a total cost of $2.3 billion. Its diameter is about 157 meters, and it stands 111 meters tall – if you stand next to the sphere, it feels like facing a glowing “giant egg” over 30 stories high, while you appear as tiny as an ant. In comparison, the screen area is large enough to cover eight standard football fields, truly making it a “planet-sized display.”

Its outer surface is made up of more than 1.2 million programmable LED units, forming a seamless, continuous spherical dynamic screen. With a total display area of 54,000 square meters, it is the largest and most cohesive LED screen in the world, with each LED panel capable of displaying images independently or synchronized with others.

At night, the MSG Sphere transforms into the visual center of the entire city. Sometimes it appears as a beautiful big eye, a realistic Earth, or even a yawning orange cat, attracting thousands of tourists who stop to take photos. It quickly spreads across social media, frequently becoming a hot topic on platforms like TikTok and YouTube.

To the average person, the Sphere Las Vegas might just seem like an impressive man-made spectacle. But to business owners, it is a super traffic hub and one of the most commercially valuable LED billboards in the world.

Located in one of the busiest areas in Las Vegas, near The Venetian Hotel, it sees over 300,000 visitors daily. On top of that, the spherical structure offers 360-degree unobstructed views, ensuring that advertisements are visible from all angles across the entire city. You don’t even need to get close – the dynamic content on the screen can be seen from a distance.

Main Advertisers at MSG Sphere:
Since opening in 2023, MSG Sphere has attracted a range of international brands for advertising, including Netflix, PlayStation, Microsoft, BMW, Lenovo, NBA, and more.

According to estimates from Socially Powerful and several media outlets, the cost of a single day’s advertisement on MSG Sphere is approximately:
$450,000 – $650,000 per day.

The exact price depends on factors such as the length of the ad, the type of interaction (static or dynamic), whether custom creative content is involved, and the time slot for display.

Although the cost is high, the brand awareness, exposure, and social media buzz it generates are unmatched by traditional advertising channels. It can provide your brand with 4.7 million daily impressions, 300,000 live viewers, and 4.4 million views on social media platforms.

Across the skylines of various cities in China, there are many iconic LED screens, but you would never guess that the largest LED screen in the country is actually in the sky – it’s the Suzhou Sky Ceiling in Suzhou, Jiangsu.

Built in 2008, this LED sky ceiling consists of over 20 million ultra-high brightness LED lights, covering a massive area of 16,000 square meters – equivalent to nearly 30 basketball courts. It once held the Guinness World Record for the longest sky ceiling. The entire screen resembles a limitless, floating silk ribbon, gently covering the sky above the Suzhou Oriental Gate Commercial Street.

Not only is the scale of this LED ceiling screen stunning, but it is also equipped with an unprecedented 106-channel surround sound system, creating an immersive audio-visual experience that feels like stepping into a dream.

As a landmark IP, the sky ceiling has attracted a large number of tourists and locals to visit and take photos, significantly boosting foot traffic and consumption in the commercial district.

Additionally, the light shows, festive events, and cultural performances hosted on the sky ceiling have brought continuous surges of visitors, further stimulating the prosperity of sectors such as dining, retail, and entertainment.

If the MSG Sphere in the United States is the “brightest ball in the world,” and the Suzhou Sky Ceiling in China is the “silk hanging in the sky,” then Russia’s giant LED media wall can be described as a “digital city wall” standing tall at the heart of the city.

Located in Moscow, the Hydroproject Media Wall is currently the largest LED screen in Russia and Europe.

The screen spans an area of approximately 3,840 square meters (around 80 meters wide by 48 meters high) and is vertically installed on the outer wall of a building along a major city street. It is clearly visible from up to 2 kilometers away, creating a strong visual impact.

The screen boasts extremely high visual clarity and uses an all-weather HD dynamic playback system, ensuring stable high-brightness content display, whether in the early morning, evening, or during peak nighttime traffic.

According to local Russian media platform Russia Promo, this giant digital LED billboard receives more than 525,000 daily impressions, consistently covering the busiest sections of Moscow’s main traffic corridors.
The main types of content shown include:

• Luxury car ads (such as BMW, Audi)
• Tech products (like smartphones, new energy devices)
• National-level event promotions (such as sports events, public celebrations)

When talking about the biggest LED screen in the UK, many people’s first thought might be the stunningly massive LED stage backdrop at Adele’s 2024 concert. While that screen certainly elevated the visual experience of the performance and even earned a spot in the Guinness World Records, it is essentially a rental LED screen (a temporary structure) and doesn’t qualify as a city landmark or permanent installation.

What truly represents a groundbreaking milestone for LED technology in the UK is Outernet, located in the heart of Soho, London – the “digital public living room” of the city.

Unlike in other countries, the Outernet London LED screen is not set up outdoors but is contained within an entire enclosed space. It is currently the largest indoor immersive LED screen system in the world and the largest, most commercially valuable digital media space in the UK.

The entire Outernet space features a fully immersive LED wall and ceiling screen, seamlessly stitched together from thousands of high-resolution LED modules, surrounding the audience from all sides to create an immersive digital universe. The visuals can range from London cityscapes to underwater worlds and abstract geometries, with content that changes based on events, exhibitions, or advertisements.

Outernet London is not just another traditional LED billboard. It’s seen as the future of immersive media advertising. Brands can use the panoramic LED walls to create 3D ads and dynamic scenes, musicians can host digital concerts, and tech companies can hold product launches or virtual events.

However, I believe the cultural value of Outernet London far outweighs its commercial value.

Outernet London is not a closed, ticketed venue for performances; it’s a multifunctional digital experience space open to the public. It blends technology, art, business, and urban culture. Tourists, commuters, artists, and brands can all engage, experience, and even create here, without the need to buy a ticket, much like entering your living room without any cost.

For brands, it’s a high-exposure digital advertising screen located in the heart of London. For the public, it’s a “city living room” where they can walk in at any time and look up to enjoy captivating content.

When thinking about the biggest LED screen in Japan, many people might picture the 3D cat at Shibuya Station or the immersive advertising walls in Osaka. However, the screen officially recognized as the largest by the Japanese authorities can actually be found in an unexpected location – the Kawasaki Racecourse.

This giant screen, named Dream Vision, was specifically designed for live horse racing broadcasts and audience information services. It measures 72 meters by 16 meters, with a total area of 1,152 square meters. How big is that? It’s roughly the size of 9 beach volleyball courts or 6 standard tennis courts combined.

In 2009, Dream Vision was officially certified by the Guinness World Records as the largest LED screen for horse racing. Unfortunately, this record only lasted for less than a year before being surpassed by the Aurora Vision at the Meydan Racecourse in Dubai.

As Japan’s largest horse racing LED screen, the Kawasaki Racecourse attracts over 2 million visitors annually. Located directly in front of the audience stands, the screen has a compelling ability to grab the attention of spectators.

The primary audience at the racecourse consists of men aged 20-60, including business professionals, leisure gamblers, and other high-spending groups. This allows for targeted advertising tailored to these demographics.

During non-race events, such as concerts and e-sports competitions, the commercial activities at the venue significantly increase the advertising value of the screen.

As the biggest LED screen in South Korea, the COEX SM Town LED facade in Seoul is supported by Samsung technology and display solutions, earning it the nickname Samsung LED Wave or COEX Media Facade.

The screen measures approximately 80.1 meters by 20.1 meters, with a total area of over 1,620 square meters. Not only is it the largest LED screen in South Korea, but it is also regarded on social media as one of Asia’s most visually creative 3D outdoor anamorphic LED displays.

Many 3D dynamic visuals of the COEX Media Facade have gone viral on social media, and South Korea is praised as the “world’s best at naked-eye 3D” because of it.

Located in the heart of Seoul’s Gangnam District, within the COEX business area, the screen sees over 200,000 visitors daily. It’s adjacent to the International Convention Center, luxury shopping malls, and five-star hotels, attracting high-spending customers. The LED wall is exposed for over 14 hours daily, with its reach equivalent to the combined total of advertisements at 20 core stations on the Seoul subway.

As SM Entertainment’s exclusive digital media platform, the screen plays EXO, NCT, aespa, and other top artists’ music videos and unreleased behind-the-scenes footage year-round. This generates over 5,000 social media check-ins daily. In 2023, the premiere of NCT’s “Golden Age” led to a single-day peak traffic of over 35,000 visitors.

With phenomenon-level content like the WAVE 3D art exhibition, it was ranked by CNN Travel as one of Seoul’s “Top 3 Future Landmarks”. In 2024, its collaboration with aespa’s Metaverse concept project facilitated an interactive online-offline experience, driving a 27% increase in foot traffic to surrounding commercial areas.

In addition to the giant LED screens mentioned above, there are also many other impressive large-scale display projects in other countries. These displays either form part of landmark architecture or serve large event venues, demonstrating the global potential of LED technology.

In fact, there are so many stunning large-scale LED displays around the world that it would be impossible to list them all in a single article.For instance, the following four large LED display screens are just as remarkable.

In 2025, India’s biggest LED screen, also claiming to be the largest cinema LED screen in the world, is located at the Swagath Onyx Theatre in Bangalore. This screen, built with the Samsung Onyx series, spans 14 meters in width, breaking the limitations of traditional projection screens in terms of clarity, brightness, and black levels.

It represents a significant upgrade in cinema display technology. It is the first cinema in India to feature an ultra-large LED cinema screen and is currently one of the highest standards of movie viewing experience in South Asia.

This biggest LED screen in France is located in the La Défense business district of Paris, mounted on the facade of the CNIT building (Centre of New Industries and Technologies). It is currently the largest outdoor LED digital media facade in France. The entire screen spans about 1,000 square meters, covering the massive curved structure on the building’s front, seamlessly blending with the modern architecture.

La Défense is one of Europe’s busiest business districts, with over 200,000 people passing through the area daily. As a result, this screen holds significant commercial value and is one of the key reasons why it attracts numerous luxury brands for advertising.

Yes, that’s right – surpassing Japan’s Dream Vision at Kawasaki Racecourse, Aurora Vision at Meydan Racecourse in Dubai successfully claimed the title of the “World’s Largest LED Screen for Horse Racing” in the 2010 Guinness World Records.

This massive screen measures 107.52 meters in width and 10.88 meters in height, with a total area of approximately 1,169.8 square meters. It is the widest known professional event LED broadcast screen in the world, almost spanning the entire main spectator stand.

Not only can it broadcast live footage in real-time, but it also displays rider information, horse racing odds, slow-motion replays, race graphics, and more, fully enhancing the viewing experience for on-site spectators. It serves as the royal-approved LED screen for horse racing broadcasts in Dubai.

Far in the Middle East, Saudi Arabia has a technological marvel that looks similar to Sphere Las Vegas in the U.S. – the spherical LED screen at Riyadh Season! Created by Unilumin, this giant LED ball is much smaller than the one in Las Vegas, with a diameter of only 30 meters, but it won the Guinness World Record for the “Largest LED Ball” in 2021.

Unlike the Las Vegas giant that can host concerts, this LED ball in Saudi Arabia functions more as a super-sized city billboard. Every night, its 16K ultra-clear resolution transforms the entire sphere into a mesmerizing light and shadow show, offering a stunning visual feast for the Riyadh Season celebration.

As we’ve seen, from the Sphere in Las Vegas to the naked-eye 3D Wave at COEX in Seoul, and the media facade at La Défense in Paris, these “biggest LED screens” around the world have quickly captured global attention. It’s not just because they are huge, but because they combine multiple forces that make them stand out.

Technological Impact: 3D Visuals That Make You “Stop”
Take the “Wave” at COEX SM Town in Seoul as an example. This naked-eye 3D technology uses high-resolution LED modules and curved architectural structures to create an illusion of space, blending real images with virtual ones. Passersby seem to witness waves rolling across the building’s wall, giving off a refreshing vibe, especially during the summer.

Moreover, the 360° immersive space at the Sphere and the interactive walls and surround sound systems at Outernet London are key features that make people “stop and watch” and “want to take pictures and share.” When a 3D giant eye or a playful, quirky meme appears on a building, it’s hard for anyone to resist snapping a photo and sharing it. This “eye = traffic” logic is the direct reason brands choose to invest in LED screens.

Emotional Connection: Cultural Content That Resonates
Many of these giant LED screens are no longer just platforms for commercial ads; they’ve become part of the city’s storytelling.

Suzhou Sky Ceiling uses light and shadow to tell the cultural story of the Jiangnan water town.

Outernet London blends street art and music, creating a diverse cultural experience.

The media wall at La Défense in Paris often broadcasts content related to environmental awareness, public art, and municipal affairs.

This cultural resonance transforms the screens from a one-way communication tool into an integral part of urban life, creating stronger emotional bonds between brands and the audience.

Other Contributing Factors
In addition to these two major driving forces, there are other factors contributing to the high commercial value of these giant LED screens. For instance, their prime location in high-foot-traffic areas, active commercial zones, and high media exposure are crucial. The support of social media also plays a significant role in amplifying their reach and impact.

Clearly, the biggest LED screens provide brands with a visually impactful advertising platform, especially in international cities, offering advertisers unprecedented exposure opportunities.

However, not every commercial investment needs to be realized through giant LED screens. Regardless of screen size, the most important factor remains the creativity of the content. Even ordinary LED displays can achieve high conversion rates as long as the content is compelling enough.